ABS-CBN scored another primetime hit on Philippine TV with its modern retelling of the classic love story between Angelo and Yna in the 2015 remake of the worldwide hit series “The Promise” (“Pangako Sa'Yo”).
Fifteen years after its original version aired on ABS-CBN, “The Promise” made a grand comeback last Monday (May 25) and hit a national TV rating of 34%, or more than double that of its rival program, which only got 15%. Data from Kantar Media also showed that it was the most watched program in the country that night.
Even before it started airing, the show’s official hashtag already became the top nationwide and worldwide topic on Twitter, garnering more than half a million tweets from 6 PM to midnight.
Netizens praised the performances of the new Eduardo, Claudia, and Amor played respectively by some the country’s most sought-after actors Ian Veneracion, Angelica Panganiban, and Asian superstar Jodi Sta. Maria, who captivated global viewers with her role as Maya Dela Rosa in “Be Careful with My Heart.” The legions of fans of the show’s lead teen stars Daniel Padilla and Kathryn Bernardo also contributed to this uptrend as they went full force in tweeting about the program even if their idols didn't appear in the pilot episode yet.
Aside from a stellar cast, the new “The Promise” also offers a top caliber production with scenes shot on different grand locations just to give its audience an unforgettable viewing experience the same way the original version did years back.
“The Promise,” directed by its original directors Rory Quintos, Olivia Lamasan, and original writer Dado Lumibao, revolves around the promise of true and never-ending love from two generations – the love story of Amor (Sta. Maria) and Eduardo (Veneracion), who were separated by Claudia (Panganiban), and the young couple brought together by destiny, Angelo (Padilla) and Yna (Bernardo).
The show’s original version is a landmark series on Philippine television, raising the bars of locally producing soap operas and being the first to give Filipino audiences a cinematic experience right at their very homes. It is also the most successfully distributed Filipino series in the global arena as it was sold in 16 countries and remains the only internationally adapted Filipino drama, with format buys by Asia and Latin America.
“The Promise” is only one of ABS-CBN International Distribution's exciting offerings for 2015.
ABS-CBN International Distribution has been recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 30,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its line-up of high-caliber programs and movies with cast and storylines that appeal to various cultures. For more information, visit ABS-CBN International Distribution’s official website at
http://internationalsales.abs-cbn.com.